Do you want to improve your social media marketing? Are you up to date with the best tips and tools? Using social media to grow your business, generate leads, and increase sales may seem like a difficult task, and in some way or the other it is. But there are certain strategies that you can always follow to improve your chances of success.
Whether you’re just getting started or have been active for a quite some time, follow these 5 tips of social media marketing to push your campaigns forward to the next level.
- Tip #1 – Plan ahead
- Tip #2 – Analyze past data and results
- Tip #3 – Optimize content with links
- Tip #4 – Post constantly
- Tip #5 – A/B test
into your social media marketing without a proper strategy. You should have multiple different plans for each social media channel, not the same plan for all channels.
This is especially important because each social media channel has different forms of communication and culture. For example, Twitter is extremely fast-paced and concise, while Facebook is generally more about sharing longer and valuable content with your friends and family.
By analyzing the effectiveness of your past campaigns, you are able to pinpoint exactly what works and what doesn’t. Key metrics like engagement, click-through-rate, and conversion rate let you understand how well your ad is performing and which area needs improvement.
Tiny also provides your link activity in real-time, and you can filter them by country, date, operating system, browser, and even view in raw or aggregated data. Understand your link activity and improve your future campaigns.
The content of your posts acts as a gateway to more valuable content. You have to think in terms of how your post can drive traffic back to your website, products or services. One way to make your content actionable and improve engagement is to include a link on your post.
When someone sees and finds your ad interesting, they probably want to find out more about it. It is important that you provide clear directions on what to do after someone sees your ad, like having a call-to-action button or a link that prompts someone to click on it. You can use URL shorteners like Tiny to keep your links short and your post visually appealing.
Remember, optimizing your content with links is not limited to only on social media channels. You can also do this in email marketing, blogging, and YouTube.
One of the ways to grow your following and increase engagement on social media is to post consistently. You can schedule your posts in advance to publish at specific times of day when you expect the most amount of engagement.
How often you should post also depends on the social media platform you’re on. You may need to post twice as more on Twitter than Facebook, or only posting once a week on YouTube. This all depends on the platform you’re using and what your target audience prefers.
One thing to note is that posting more doesn’t mean you would always be the winner. You have to make sure that the content you are providing is of value to your target audience. After all, if they find your content boring, it doesn’t matter how many times you post, your engagement will eventually fall.
This is a tip that many marketers like to use, regardless of being a social media marketer or not. A/B testing, or also known as split testing, involves using different variations for the same piece of content to see which one performs the best. It is a very cost-effective method to improve engagement and increase conversion.
Marketers also like to use split testing a lot for landing pages and sales pages. With Tiny, you can split test your links to see which one of them gives the best results.
With these 5 easy-to-follow social media marketing tips, you will be well on your way to building engaging campaigns across all social channels. Apply these strategies today and watch your business grow.